Tuesday, April 15, 2014

Yellowberry: "Changing the bra industry for young girls”

Thanks Miriam Gaudelli, sports massage therapist in Montreal, for sharing this with us!

Yellowberry is an underwear company that’s making wholesome, age-appropriate bras for girls aged 11-15.

http://www.lingerietalk.com/

Yellowberry: Meet the Teen Titan Who Is Taking On The Youth Bra Industry

http://www.lingerietalk.com/

Visit us at www.fashionsociety.co, follow us @FS_CO , check out our Blog at www.fscofashionatti.tumblr.com #fashion, #fashionista, #fashionlover, #fashionreader, #designer, #fashiion, #gorgeous, #2014, #trendsetters, #fashionbloggers, #canadafashion, #thefashionsociety, #fashionsociety, #canada, #fun, #followme, #picoftheday

Wednesday, March 26, 2014

World MasterCard Fashion Week Recap

Ian Moore
Models, designers, bloggers and fashionistas! Nothing screams Fashion Week louder; and they surely didn’t fail to deliver their A game. Sadly, the Fashion Week in Toronto is over and it went by in a flash! This year’s collections surely left The Fashion Society excited and anxious to see the shift in fashion choices for the Fall and Winter. As we have seen Fashion week in Toronto is growing year by year, accommodating some well-known names such as supermodel Coco Rocha, and representatives from world renowned companies such as Pandora, RedKen and Mercedes Benz.


Here’s a quick recap of Fashion Week with The Fashion Society.

 
We were there, literally front and centre for an array of runway and studio collection displays. It was inevitably noticeable that designers went outside the box this year. Taking bold, chances with colours and textile that seemingly paid off - by the look of approval by guests.

On Tuesday, day 2, HD Homme’s designer, Hussein Dhalla, displayed very striking coats, suits and jackets for men; highlighting his royal blue and cheeky red blazer, adding a splash of colour to Fall/Winter! But the most talked about shows on Tuesday were the Mercedes Benz Start Up presenting Malorie Urbanovitch and Matiere Noire, David Dixon’s White Label, and Melissa Nepton’s edgy women’s ready to wear collection.



Mercedes Benz’s initiative to expose young desingers started off three years ago. Scouting throughout Canada to find the next designers to provide them the opportunity to have their collections displayed on the runway and to be bought by potential buyers i.e. big brand companies. This year’s brilliant designers were Matiere Noire and Malaire Urbanovitch. Opening the show was Matiere Noire. Taking a different approach on “opening the runway” by having the models on pedestals already on the runway whilst guests walk in. The show begins and these perfectly still models “detach” from their pedestals showing off the beautiful navy blue garment with a bit of an urban and futuristic look to the garment. Directly after Mateiere Noire’s display, came on the models displaying the work of Malorie Urbanovitch, who’s creations was more aimed for the everyday woman turning heads in a more conservative, edgy look.



The night ended off with The White Label by David Dixon that displayed beauty at its best when tying the knot! Every wedding dress that walked that runway had character and a respective bride for it. This collection catered to any wedding venue, bride or theme; the hardest part is choosing which one of these impeccable dresses are for you!

Thursday (day 4) was the day all the fashionistas brought out their all. Of all the nights prior, Thursday deemed to have had the most fashion forward guests! The night was a Furfull night in fashion. Farley Chatto captivated guests with fur everywhere! Every single garment was fur infused. Adding very brazen accents around the neck seams, hands, waist, and almost every part of the garment. His AW’14 collection was surely the cradle for fur for the season’s trendsetters. Bustle and Triarchy were the topping on the cake for a fabulous and edgy day 4. Displaying the garments in a very playful runway show, Triarchy’s denim attire was definitely a topic of conversation for the night. The rough “outdoorsy” but still classy looks by the mutliwear and denim designers had us at FSCO finding reason to get every design on display!



The last day, Friday was a rather fast paced day and the shortest of all five. The week ended for us, in the studio, where Hillary MacMillan, and Narces displayed an array of beautiful dresses and suits for women - Redefining trends in prints and textile for women’s clothing and drifting from the contemporary styles and looks to transform the everyday woman to a more fashion forward woman. From a hen patterned dresses to plaid dresses, the range of styles were great!


Fashion week this year was better and bigger than ever! Every design every outfit seen was art, passion and thought come to life. We look forward to seeing this year’s collections being rocked on the streets this Fall and leaves us wondering: What do the designers have up their sleeves for the next Fashion week?



Visit us at www.fashionsociety.co, follow us @FS_CO , check out our Blog at www.fscofashionatti.tumblr.com #fashion, #fashionista, #fashionlover, #fashionreader, #designer, #fashiion, #gorgeous, #2014, #trendsetters, #fashionbloggers, #canadafashion, #thefashionsociety, #fashionsociety, #canada, #fun, #followme, #picoftheday

Saturday, March 15, 2014

*** FASHION CONTEST ***


We are giving our fans the chance to get 2 tickets to a runway show for the World of MasterCard Toronto Fashion Week 2014.

All you have to do is follow us and The Fashion Society on Facebook (facebook.com/fashionsociety.co) , twitter (@FS_CO) and InstaGram (@thefashionsociety) (if you have an account but who doesn’t have one?) and repost this so your friends can also have the opportunity to win.

 Don’t worry, by actually telling people, you have a better chance of winning the tickets over not telling anyone (and you’ll piss off your friends, so don’t be that person).

Winners will be announced on Monday, March 17th!

Visit us at www.fashionsociety.co, follow us @FS_CO , check out our Blog at www.fscofashionatti.tumblr.com #fashion, #fashionista, #fashionlover, #fashionreader, #designer, #fashiion, #gorgeous, #2014, #trendsetters, #fashionbloggers, #canadafashion, #thefashionsociety, #fashionsociety, #canada, #fun, #followme, #picoftheday

Friday, March 14, 2014

*** FASHION CONTEST ***


*** FASHION CONTEST *** We are giving our fans the chance to get 2 tickets to a runway show for the World of MasterCard Toronto Fashion Week 2014. All you have to do is follow us and The Fashion Society on Facebook (facebook.com/fashionsociety.co), twitter (@FS_CO) and InstaGram (@thefashionsociety) (if you have an account but who doesn’t have one?) and repost this so your friends can also have the opportunity to win. Don’t worry, by actually telling people, you have a better chance of winning the tickets over not telling anyone (and you’ll piss off your friends, so don’t be that person). Winners will be announced on Monday, March 17th! 

#fashion, #fashionista, #fashionlover, #fashionreader, #designer, #fashiion, #gorgeous, #2014, #trendsetters, #fashionbloggers, #canadafashion, #thefashionsociety, #fashionsociety, #canada, #fun, #followme, #picoftheday, #wmcfw, #torontofashion, #toronto, #contest, #fashionweek, #fashionshow

REBEL DECEIT / BELLAVANCE AW’14


With the start of the World MasterCard Fashion Week in Toronto only days away, the fashion scene in the city is already starting to get hot and busy; leaving fashionistas, both local and international, anxious to dress and to impress. Pre-Fashion Week started off for The Fashion Society with a fabulous Tuesday evening for a very fashionable, fresh and intimate runway show showcasing the vibrant work by Bellavance. Designers Nolan Bellavance and Ava Hama’s intentions for their AW’14 collection is to depict mystery and rebellion in action, which was displayed from inception to runway; using the example of the schoolgirl who modifies her uniform to be more in touch with fashion, and to be unique.

The models strutted the runway in designer shoes by Nine West, stunning garments by Bellavance, and hair slicked back into lustrous ponytails; the message the designers meant to relay to the audience was clear and well delivered. A great showcase of the military rebel or the average person breaking rules was radiated through all of Bellavance’s pieces. The diamond crop topped suit, the custom pleated garment with a chain link print highlighting textual elements with references to tattoos, to the bold denim dress with seams that were personally hand distressed with sand paper by Hama. All of the designs are mysterious masterpieces which left the audience with a sense of rebellion in an approachable manner. The collection is bold, daring and very wearable.


A design that truly stood out for the viewers and the designers themselves was the dress referred to as “the garbage bag dress.” This all black bouncy dress, with a slight shimmer emits the look of a trendy and luxurious dress, but made out of material considered the opposite . Designers Bellavance and Hama said they were captivated by the idea of a dress made of a fabric that felt and looked closely of that of garbage bags. The piece is the perfect paradox, turning the unthinkable into gold. One designer’s garbage is the fashion worlds new treasure.

Tuesday’s shows in collaboration with DHL, Pantene and Covergirl was a huge success. Industry personnel, bloggers and magazine representatives contented with the passion of the designers; Designers Bellavance and Hama were left with a feeling of satisfaction and reward, knowing that their hard work is appealing to their audience. A congratulatory praise to these phenomenal designers and their team, hard work and dedication leading to the event produced a one of kind show.


Visit us at www.fashionsociety.co, follow us @FS_CO, check out our Blog at www.fscofashionatti.tumblr.com

#fashion, #fashionista, #fashionlover, #fashionreader, #designer, #fashiion, #gorgeous, #2014, #trendsetters, #fashionbloggers, #canadafashion, #thefashionsociety, #fashionsociety, #uo, #ootd, #TBT, #canada, #tflers, #fun, #followme, #picoftheday, #wmcfw, #torontofashion, #toronto, #fashionshow, #fashionweek

Tuesday, February 25, 2014

The Fashion Society at DMoment in Montreal Day 1

The Fashion Society is always supporting Canadian fashion industry. 
At DMoment emerging designers presented their new collections autumn-winter 2014-15.

Aragon Couture
Simplicity and Elegance defined Aragon Couture Runway

Aragon Couture

Aragon Couture  Mohawki Bijoux  Hélène Gallant-Roberge from @BijouxMohawki presented her new jewelry collection.
Mohawki 

Mohawki 

Young designer Karen Quirion from #KQK showcased her new collection.

KQK

KQK
@3Paradis breaking schemes at @DMomentMtl

3.Paradis

3.Paradis
@DMomentMtl #DMoment #modemtl #thefashionsociety #fashionsociety #mode #fashionevent #Fashionweek #Montreal #design #faitamontreal #canadafashion #canada #fashion #fashionista #fashionlover #fashionreader #designer #fashiion #gorgeous #2014 #trendsetters #fashionbloggers #fun #followme #picoftheday

Wednesday, February 19, 2014

THE FASHION SOCIETY TEAMS UP WITH GEORGE BROWN COLLEGE TO SPONSORS THE CREATIVE FASHION TALENTS OF TOMORROW

The Fashion Society (FSCO) is helping to develop the creative minds of tomorrow by sponsoring the George Brown College Fashion Show 2014 in honor of Black History Month.  


This event took place on Thursday the 13th of February at the St James Campus of George Brown College. Providing a complete collection of clothing from its “N by Fashion Society” house collection as well as fashion & style consultants, runway coordinators and event managers, The Fashion Society’s sponsorship is an example of its mission to “help develop the creative fashion minds of tomorrow”.  



FSCO seeks to be an agent of change and assists in the development of the North American Fashion Industry.  It is with this mission that The Fashion Society, a Canadian Fashion Management company based in Toronto & Montreal with operations throughout North America works with Indie designers and established brands in providing them with business consulting services like Marketing, Public Relations, Trade Show Sales, Sales Financing and other support services. 

Working together with the @GBCollege Staff has been a great experience for us. TY @SAGBC 




Visit us at www.fashionsociety.co follow us @FS_CO, www.facebook.com/fashionsociety.co, check out our blogs www.http://fscofashionatti.blogspot.ca, www.fscofashionatti.tumblr.com

#fashion#fashionista #fashionlover #fashionreader #designer#fashiion #2014 #trendsetters #fashionbloggers#canadafashion #thefashionsociety #fashionsociety#uo #ootd #canada #fun #asos #picoftheday#torontofashion #toronto


Friday, February 7, 2014

What to wear for Valentine's Day

In the theme of Valentines here are 3 looks for any type of girl. I want to stay with in the mind set that is still winter and is Valentine’s day so a little red doesn’t hurt anyone.
By Natalia Zúñiga

Look #1
Look #2


Look #3
Visit us at www.fashionsociety.co, follow us @FS_CO, www.facebook.com/fashionsociety.co, check out our blogs www.http://fscofashionatti.blogspot.ca, www.fscofashionatti.tumblr.com































Wednesday, February 5, 2014

Best Gifts For HIM and HER for Valentine’s Day

February is always a hard month if not only because is in the middle of winter but Valentine’s always sneaks up on us. So this year with Valentine’s Day right around the corner we came up with 3 easy gift ideas for HIM and HER.
FOR HIM
  1. Suits: $34.99 on ITunes
    If you guys still haven’t seen this show. I highly recommend it… is not only interesting and keeps you in the edge of your sit but the main star are super cute. Plus your guy will love it too, I know all the guys in the office are fans.

2. Leather Duffel Bag: Banana Republic $410
This is a great gift for our busy business guy. Because he is on the run doesn’t mean that he has to look bad doing it.

3. On the Rock Glass and Ice Ball: Indigo $19.50
This gift is for the whiskey lover. A slight hand movement rolls the ice ball around the rock at the bottom of the glass evenly and cools your favorite scotch, whiskey or liquor. This is a nice little gift that will tell him you know what he likes


FOR HER
4. Tea Mug: Davids Teas $19.50
This is great for the healthy, tea lover, kind of girl. Its cute and easy for her to take to work or use around the house. (if you want to add a tea to the gift I recommend the ” Read my Lips” is my favorite.

5. Springs Scarf: Banana Republic $74
This is a great transitional accessory that you can still where now and spring. This will also give her the hope that spring is around the corner.


6. Handbag: J.Crew $344
I don’t know about your girl but I’m the really busy type. I find that this is a great piece for any kind of girl. It will go with anything in her closet and she can practically fit all her stuff and yours in there.


Visit us at www.fashionsociety.co, follow us @FS_CO, www.facebook.com/fashionsociety.co, check out our blog at www.fscofashionatti.tumblr.com

Welcome to 2014!

How you can imagine 2014 has started very busy for The Fashion Society and we have a lot of exciting things plan for this year. We want to wish everyone a Happy New Year and to thank everyone for the support for the FSCO and all our brands. Hope to keep on hearing from all our followers and stick around for some fun stuff from us this year. By Natalia Zúñiga Director of The Fashion Society.



Visit us at www.fashionsociety.co, follow us @FS_CO, www.facebook.com/fashionsociety.co, check out our blog at www.fscofashionatti.tumblr.com

#productmagazine #photoshoot #thefashionsociety

Our fabulous team getting ready for the extraordinary #productmagazine #photoshoot #thefashionsociety #toronto #bts #fashion




Cant’t wait 2 show u the final result from our #photoshoot collaboration with #productmagazine @ProductToronto #thefashionsociety #toronto


Let the magic begin! Another great #bts #pic from our #photoshoot with #productmagazine @ProductToronto #toronto 


Visit us at www.fashionsociety.co, follow us @FS_CO, www.facebook.com/fashionsociety.co, check out our blog at www.fscofashionatti.tumblr.com