REBEL DECEIT / BELLAVANCE AW’14

With the start of the World MasterCard Fashion Week in Toronto only days away, the fashion scene in the city is already starting to get hot and busy; leaving fashionistas, both local and international, anxious to dress and to impress. Pre-Fashion Week started off for The Fashion Society with a fabulous Tuesday evening for a very fashionable, fresh and intimate runway show showcasing the vibrant work by Bellavance. Designers Nolan Bellavance and Ava Hama’s intentions for their AW’14 collection is to depict mystery and rebellion in action, which was displayed from inception to runway; using the example of the schoolgirl who modifies her uniform to be more in touch with fashion, and to be unique.

The models strutted the runway in designer shoes by Nine West, stunning garments by Bellavance, and hair slicked back into lustrous ponytails; the message the designers meant to relay to the audience was clear and well delivered. A great showcase of the military rebel or the average person breaking rules was radiated through all of Bellavance’s pieces. The diamond crop topped suit, the custom pleated garment with a chain link print highlighting textual elements with references to tattoos, to the bold denim dress with seams that were personally hand distressed with sand paper by Hama. All of the designs are mysterious masterpieces which left the audience with a sense of rebellion in an approachable manner. The collection is bold, daring and very wearable.

A design that truly stood out for the viewers and the designers themselves was the dress referred to as “the garbage bag dress.” This all black bouncy dress, with a slight shimmer emits the look of a trendy and luxurious dress, but made out of material considered the opposite . Designers Bellavance and Hama said they were captivated by the idea of a dress made of a fabric that felt and looked closely of that of garbage bags. The piece is the perfect paradox, turning the unthinkable into gold. One designer’s garbage is the fashion worlds new treasure.

Tuesday’s shows in collaboration with DHL, Pantene and Covergirl was a huge success. Industry personnel, bloggers and magazine representatives contented with the passion of the designers; Designers Bellavance and Hama were left with a feeling of satisfaction and reward, knowing that their hard work is appealing to their audience. A congratulatory praise to these phenomenal designers and their team, hard work and dedication leading to the event produced a one of kind show.

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